Pollenbyte

  • Studio project
  • Tech and startups
  • Home page design
  • SaaS startup

A launch site for an invented Guildford software start-up whose product gathers customer feedback into one shared roadmap, designed to show the product early and earn free-trial sign-ups.

A studio project: an in-house design for a fictional business, not a client site.

Pollenbyte: home page design

What the design solves

Early-stage software sites tend to describe the product in abstract terms and borrow credibility they have not earned yet. This design shows the interface in the first screen, explains the workflow in three steps and puts plan prices on the home page.

The business
Pollenbyte is an invented early-stage software company in Guildford. Its product collects customer feedback from email, support chat and sales calls, groups it by theme and links each theme to a product roadmap.
The goal
Target: free-trial sign-ups from product managers at small software teams, plus an early-access list for new features.
Pages designed
  • Home page (shown below)
  • Planned next: product tour
  • Planned next: pricing and integrations
  • Planned next: changelog and sign-up

The thinking behind the page

  1. Show the product in the first screen

    The hero pairs a one-line promise with a drawn view of the feedback board, so a product manager can see what the tool does before reading a paragraph.

  2. Quiet proof, no borrowed credibility

    A single row of customer wordmarks, set in grey so it supports the product rather than shouting over it. There are no inflated user counts or star ratings, just the names of the teams on the product.

  3. Bright, but built for reading

    Pollen yellow and violet on near-black give the brand energy without hurting legibility. Schibsted Grotesk sets the headings; JetBrains Mono labels the product, which suits an audience that lives in software tools.

  4. Pricing on the home page

    Three plans with prices, what each includes and a free trial on every paid tier, all on the home page rather than behind a “contact sales” wall. A photograph of the sticky-note wall the product replaces gives the page one human, physical moment.

Palette and type

  • Ink #15131a
  • Pollen #ffd23f
  • Violet #5b3df5
  • Lilac #f4f2ff

Headings in Schibsted Grotesk, labels in JetBrains Mono.

Tell us what the website needs to do

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