Terms of use

You may view, download and print pages from this site for your own use. You may not copy, republish or sell its content, designs or tools without our written permission.

Do not misuse the site, such as by trying to gain unauthorised access, introducing malicious code or submitting automated requests to the contact form or tools.

The information on this website is general. It is not professional advice for your particular business, and you should not rely on it as such. We try to keep it accurate and up to date, but we do not guarantee that it is complete or current.

We do not publish prices on this site. Every project is quoted on its scope, and the price for any project is the one in your written quote.

Our free tools give automated, general results based on the information you enter and on publicly available data. Results are estimates and suggestions, not a full audit or professional advice, and they may contain errors. Use them as a starting point and check anything important before acting on it.

Projects shown on our work page are studio projects, in-house designs for fictional businesses, unless clearly stated otherwise. They are not client projects, and the businesses or names shown have not commissioned or endorsed them.

This site does not link to other websites except where needed to provide a tool or service. We are not responsible for the content of any site we do not control.

Nothing in these terms limits liability that cannot be limited by law. Otherwise, we are not liable for any loss arising from your use of this website or reliance on its content or tools.

These terms apply when you hire us for a website, SEO, branding or other project. Your written quote or proposal forms part of them. If the quote and these terms disagree, the quote wins.

Scope and quotes

Before any work starts, we send a written quote that sets out what is included: the pages, features, rounds of changes and any ongoing services. Quotes are free and come with no obligation. The price in the quote covers the scope it describes and nothing beyond it.

We are not registered for VAT, so our quotes carry no VAT.

Deposit and payment

For website and branding projects, we ask for a 50% deposit before we start, and the remaining 50% when the work is ready to launch. We schedule the project once the deposit has been paid.

Third-party costs are not part of our fees unless the quote says so. Examples are renewing your domain, paid plugins and apps, photography (stock or commissioned) and anything you spend on ads.

Changes to the scope

If you want something that is not in the quote, such as extra pages, a new feature or more rounds of changes, we will tell you what it costs and how it affects the timeline before doing it. We only carry out extra work once you have agreed to it in writing.

Who owns the work

Once you have paid in full, you own the site files, copy, designs, logos and domain we created or registered for you. Until then, they remain ours. After final payment, you are free to use them with any supplier.

Monthly SEO and PPC

Monthly SEO and PPC management have a 3-month minimum term. After that, they run month to month, and either of us can end them with 30 days' notice. For PPC, you pay the advertising spend directly to Google or Meta; it is not part of our fee.

Hosting and care plans

A care plan covers hosting, security updates, backups and uptime checks. It is priced to your site, and the price and what it covers are set out in your quote. You can cancel a care plan with 30 days' notice.

Support and changes

Changes and new work beyond the care plan, such as new pages, new features or design updates, are support work. We quote support per request, or as a block of hours agreed in advance, and we only start once you have agreed the quote in writing.

Our responsibility to you

We carry out the work with reasonable care and skill, and we will put right anything we got wrong in the agreed scope. We cannot promise particular search rankings, traffic or sales, because those depend on search engines, competitors and other things outside our control. We are not responsible for problems caused by third-party services, such as hosting providers, plugins or apps, or by changes made to the site by anyone other than us. Our total liability for any project is limited to the amount you paid us for it. Nothing in these terms limits liability that cannot be limited by law.

These terms, including our terms of business, are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

We may update these terms from time to time. The version on this page applies when you use the site.

These terms were last updated on 8 November 2026.