Larchmere Studio

  • Studio project
  • Professional services
  • Home page design
  • Architects

A work-led home page for an invented Guildford architecture practice, where photographs of finished projects come first and the route to a first site visit is never far away.

A studio project: an in-house design for a fictional business, not a client site.

Larchmere Studio: home page design

What the design solves

Architecture practice websites are often beautiful galleries that leave homeowners unsure what happens next or whether the practice takes projects like theirs. This design keeps the work at the front and adds a short, plain account of how a project moves from first visit to site.

The business
Larchmere Studio is an invented small architecture practice in Guildford. It designs house extensions, new homes and building conversions in the town and across the Surrey Hills.
The goal
Target: enquiries from homeowners with a defined project who already know how the practice works and what a first site visit involves.
Pages designed
  • Home page (shown below)
  • Planned next: projects index and single project
  • Planned next: approach, stages and fees
  • Planned next: studio and contact

The thinking behind the page

  1. Work first, words second

    A large photograph and three project panels lead the page, each captioned with the project type and one line on materials, the way an architect would title a sheet of drawings.

  2. The process in four plain steps

    Site visit, design options, planning, then technical design and build. Homeowners commissioning an architect for the first time see the whole path before they call.

  3. Restrained palette, one warm note

    Warm concrete and charcoal, with a larch orange used sparingly. Epilogue sets the headings; DM Mono captions read like annotations on a drawing.

  4. Registration and fees stated plainly

    In the UK the title “architect” is protected, so the footer says in words that the practice is ARB-registered. Fees for the first visit and each stage sit on the home page, beside a short introduction to the three people in the studio.

Palette and type

  • Charcoal #1e1e1c
  • Larch #c4622d
  • Concrete #e4e1da
  • Chalk #f6f5f1

Headings in Epilogue, captions in DM Mono.

Tell us what the website needs to do

Send a few lines about your business and what is not working today. We reply with questions, then a written proposal.

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