Ashcombe & Vey

  • Studio project
  • Professional services
  • Home page design
  • Solicitors

A home page for an invented Guildford firm of solicitors, arranged so private clients can pick their problem, see where fees are published and ask for a callback without reading a list of departments.

A studio project: an in-house design for a fictional business, not a client site.

Ashcombe & Vey: home page design

What the design solves

High-street law firm websites often open with a list of departments that means little to someone with a problem. They also tend to hide fee information and regulatory details in a PDF or a footer link. This design starts from the visitor’s situation and gives the required information a fixed, readable home.

The business
Ashcombe & Vey is an invented firm of solicitors in Guildford. It acts for private clients and owner-managed businesses: residential property, wills and probate, family matters and employment advice.
The goal
Target: more enquiries that arrive already sorted by area of law, so the right solicitor makes the first call back.
Pages designed
  • Home page (shown below)
  • Planned next: one page per area of law
  • Planned next: price and service information
  • Planned next: people, contact and complaints

The thinking behind the page

  1. Route by problem, not by department

    The first choice a visitor makes is what they need help with: buying a home, writing a will, dealing with an estate, a separation or a problem at work. Each route leads to a page written for that situation.

  2. Fees and regulation in plain sight

    Solicitors have to publish price and service information for some services and say who regulates them. The design shows fixed fee ranges on the home page, with what each covers and what is extra, and states the regulator in plain words in the footer.

  3. Measured type, one strong colour

    Newsreader gives headings a calm, bookish voice and Hanken Grotesk keeps body text easy to read on a phone. Deep navy carries the page; oxblood is kept for the calls to action so the next step is always clear.

  4. A callback form that asks one thing first

    The enquiry form opens with the area of law, so the request reaches the right team and nobody has to type out their whole situation before speaking to a solicitor.

Palette and type

  • Navy #172033
  • Oxblood #8c2f39
  • Stone #e6e1d8
  • Paper #fbfaf8

Headings in Newsreader, body text in Hanken Grotesk.

Tell us what the website needs to do

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